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The Designer usually meets face-to-face with the Client to find out how the space will be used and to get an idea of the Client's preferences and budget. The Designer also will visit the space to take inventory of existing furniture and equipment and identify positive attributes of the space and potential problems.

For example, the Designer might inquire about a store or restaurant's target customer to create an appropriate space. After collecting required information, the Designer formulates a design plan and estimates costs.

Programming means the scope of work which includes, but is not limited to:

It is essential to do a thorough Programming before proceeding with Conceptual Design.